To add a new Criterion, first navigate to the Criteria panel. Then, click "Add a Criterion" in the green box at the top. A drop down will appear. The default is numerical- click numerical to select "Text":

Then, complete the sections:

Name: Give your criterion a Name- like "Comments" or "Feedback".

Tag(s): If a criterion only applies to a subset of your competitors, you can assign your criterion a tag in the tags box. IMPORTANT: Leave this blank if it applies to all competitors.

Type: Criteria can be numerical or text. This article is about text- learn about numerical here.

Required: Numerical criteria can be optional or required. Use the toggle to set the option you choose.

Share with competitors: Numerical criteria can be shared in the competitor feedback report or not included in the feedback report. Use the toggle to set the option you choose.